Developed a visual strategy that introduced Shape Set Hairspray to professional stylists while remaining accessible to consumers.

I created two distinct but connected visual worlds using Olaplex’s signature black-and-white brand language: a bold, black environment that reinforces the brand’s professional authority, and a lighter environment designed to communicate more directly with consumers.

Strategically used a mix of editorial and lo-fi photography and video to highlight the product’s fashion-forward appeal while highlighting the hairstylist's artistry on the talent’s hair.

Art Direction

Digital Design

A hydrating visual world for Olaplex’s Curl shampoo and conditioner.

I casted a range of talent with different curl types and developed a curl-inspired visual language that echoed the structure and movement of curls through 360° model motion to show healthy, hydrated hair from every angle.

A secondary styling transformation demonstrated the lasting impact of moisture over time, showing how each model’s curls remained hydrated beyond the initial wash.

Art Direction + Design

Launch assets for House of Atlas, a premium men’s grooming brand.

As a founding designer, I developed assets for the brand's launch, including digital designs, luxury influencer kits, and brand keepsakes such as commemorative coins, silk scarves, and Zippo lighters.

Brand & Digital Design

Marketing assets for MEUCHNER, a New York-based independent jewelry brand.

Developed marketing assets for MEUCHNER, a New York-based independent jewelry brand. Created a brand campaign featuring social media content, emails and wheatpaste posters to boost brand awareness.

Brand & Digital Design

A Smooth & Juicy limited edition collaboration with the Athena Club and Juicy Couture Perfect Shave Set. Combining award-winning skin essentials with a nostalgic flair.

Art Direction